Vanco is a brand design project for a van rental company. The design is inspired by the van life movements of the 60s and 80s, which gained momentum within the outdoor and rock climbing communities. This project aims to awaken the adventurous spirit in everyone, encouraging travelers to have adventures on the road in a Vanco van.
Primary Logo
Secondary Logo
Color & Type
Vanco has a vintage feel with a touch of modern travel. The branding speaks to adventure-driven van lovers always looking for the most picturesque scenery hoping to inspire someone's next cross-country travels.
Social Media
Merchandise
The Van
Vanco is inspired by the van life movements of the 1960s and 1980s. It leans heavily on chunky organic hand-drawn fonts, monoline imagery, and sunset-inspired colors.
Driven by the original van lifers and their adventurous spirits, I refined my sketches and chose a direction that speaks to the idea of van life. Utilizing hand lettering and hand-drawn imagery.
